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SHOGUN and the Quiet Work of Becoming an Artist

SHOGUN, known as SHOGUN MUSIC across platforms, is an RNB artist based in Kolkata who has been building quietly since 2021. Signed with DHUN Records but operating with full creative independence, he sits in a space many artists aim for but rarely reach. Supported, yet unconstrained. His work is not shaped by trends or formulas. It is shaped by lived experience and an instinctive understanding of sound. What draws attention is not just his tone or genre choice. It is how naturally he adapts. SHOGUN does not rely on endless experimentation to understand a style. Whether it is melody driven RNB or something outside his comfort zone, he locks into a sound quickly and decisively. That instinct allows him to move fast without thinning out the emotion behind the music. Where the Writing Comes From SHOGUN’s songwriting does not create distance between the artist and the person. The two are the same. His music circles around romantic relationships, emotional fallout, and a complicated, unresolv...
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Arijit Singh Stepping Away From Playback Singing: What It Signals for Bollywood and Music Careers

Arijit Singh reportedly stepping back from playback singing has triggered predictable reactions — shock, nostalgia, speculation. But beyond the headlines, this moment is worth examining more calmly. Not as celebrity gossip, but as a signal of how music careers, especially at the top, are evolving. This isn’t about one singer “quitting”. It’s about what happens when the most dominant voice of an era chooses to change how he participates in the system. First, let’s be precise about what’s happening Arijit Singh has indicated that he will no longer take new playback singing assignments , while continuing to finish existing commitments and remain active in music in other forms. That distinction matters. This is not retirement from music. It is a withdrawal from a specific role — playback singing for films. Playback has been central to his identity for over a decade. Stepping away from it is a structural shift, not a disappearance. Why this feels bigger than it technically is Arijit’s voic...
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Why Your Spotify Royalties Are Lower Than Expected (and What’s Actually Affecting Them)

If you’ve released music on Spotify and checked your earnings only to feel disappointed, you’re not alone. Most artists assume low royalties mean something went wrong. In reality, it usually means the system is working exactly as designed, just not the way artists imagine it works. Let’s break down what actually affects Spotify payouts, without myths or motivational fluff. First, clear the biggest misunderstanding Spotify does not pay a fixed amount per stream. There is no universal “per-stream rate”. If you’re calculating royalties by multiplying streams with a number you saw online, your math is already wrong. Spotify pays based on a pro-rata model , and your payout depends on context, not just play count. How Spotify royalties are actually calculated Spotify pools its revenue each month, then distributes it based on each track’s share of total streams on the platform. What that means in practice: You’re not competing against an abstract rate You’re competing against every other tra...
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Music Distributor vs Music Label: What’s the Difference and Which One Do You Actually Need?

  If you’re an independent artist trying to release music, you’ve probably heard both terms thrown around like they mean the same thing. They don’t. Confusing a distributor with a label is one of the fastest ways artists make bad decisions early. This article breaks down the real differences, without romanticizing either side. The one-line difference A music distributor gets your music onto platforms. A music label invests in your career and takes control in return. That’s the clean distinction. Everything else is nuance. What a music distributor actually does A distributor is a technical and administrative service . Their core responsibilities: Deliver your music to DSPs (Spotify, Apple Music, YouTube Music, etc.) Manage metadata, ISRCs, UPCs Handle platform compliance Collect and pass on royalties What they don’t do by default: Promote your music Market your brand Invest money Make creative decisions Despite what Instagram ads imply, distribution is not promotion. It’s infrast...
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ISRC and UPC Explained: What They Do, Why They Matter, and Where Artists Mess It Up

  If you’re uploading music and keep seeing fields for ISRC and UPC, you’re probably wondering two things: what they actually do, and whether you can ignore them without consequences. Short answer: you can’t. Longer answer below. This article explains ISRC and UPC in plain terms, how distributors and DSPs use them, and the mistakes that quietly cause rejections, duplicate listings, or royalty leaks. The quick definition (so we’re aligned) ISRC (International Standard Recording Code): Identifies a specific recording . One track, one version. UPC (Universal Product Code): Identifies a release package . A single, EP, or album as a product. ISRC tracks what was played . UPC tracks what was released . They solve different problems. What ISRC actually controls (and what it doesn’t) An ISRC is tied to the audio fingerprint of a recording. Platforms use it to: Track streams and downloads Attribute royalties Detect duplicates Identify reused or re-uploaded audio If two files share the same...
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How Long Music Distribution Takes in 2026 (Real Timelines, Not Myths)

  If you’re searching this, you’re trying to plan a release date and want realistic timelines. Not worst-case horror stories. Not marketing exaggeration. Just how long music distribution actually takes today, and why some releases go live in 3–4 working days while others don’t. Let’s clear the confusion properly. The short answer (so you don’t waste time) Clean, compliant releases: often 3–4 working days Average industry expectation: 7–21 days Problematic releases: unpredictable delays or outright rejection None of these numbers contradict each other. They describe different submission realities . Why 3–4 working day distribution is possible today Many blogs still quote timelines from years ago. The system has changed. When a release is: Fully original Rights-clear Correctly mastered Properly tagged with clean metadata Paired with compliant artwork Modern distributors can validate and deliver it to major DSPs very quickly. Platforms like Spot...
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Why Your Song Got Rejected by Music Distributors (and What to Fix Before Re-Submitting)

  If you’re here, your release was rejected by a distributor and you want to know why. Not the vague email version. The real reasons, what actually matters, and how to fix it without wasting another week. Let’s get straight to it. The uncomfortable truth about distribution rejections Most rejections are not personal. They are also not arbitrary. They happen because DSP rules are strict, automated, and unforgiving , and most artists submit releases without understanding how those rules are enforced downstream. Distributors don’t “judge music”. They enforce metadata, rights, and platform compliance . When something breaks, the release stops. The most common reasons songs get rejected 1. Copyright conflicts you didn’t realize you created This is the number one reason. By far. Examples: You used a beat “from YouTube” or “free for non-profit” You licensed a beat but the producer reused it elsewhere Your track matches existing content on YouTube or Spotify The ISRC...
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